WHAT WE DO
STRATEGIC PLANNING
MARKETING AND BRANDING
Resilience Group’s marketing strategy is a plan of action that defines how you, as a company, will achieve your desired results in the marketplace. It holds clear objectives, target markets, and strategies for reaching those markets. Additionally, it identifies any resources required to execute the plan and track progress towards goals.
Social media management involves the use of various tools and services to help businesses manage their social media accounts. These tools can help our team schedule posts, track engagement, analyze data, and more.
At RCG, website development varies from developing a high quality website from scratch, redesigning an existing website, including videography and high quality imagery, staying ahead of the curve, implementing market trends, or simply making updates and additions to an existing site.
The Market Analysis at our company is to understand where your company’s current position stands within the market and analyze it. Our team of experts makes sure to study the results of this analysis and determine how to best position your company within this market. The goal of it is to help us better understand the market we are working in and be able to make informed decisions adequately.
Perception is reality. Brand visibility guides client impression and perception. The brand visibility (PR etch) helps you define how much of the brand can be seen from different angles and perspectives. It helps your audience view what makes your company unique and different. At RCG, we work on making your brand visible virtually and physically in the best impressions possible, emphasizing it in the market, and standing out in the competition. In other terms, we show your company’s identity in the best way possible.
Our brand rejuvenation involves refreshing an existing brand to make it more appealing to consumers. This can involve changing the branding, marketing, and messaging around the product in order to create a new image for the company. Here, this is done in response to changes in consumer trends or competition from newer brands.
SALES DEVELOPMENT AND CLIENT PROGRAMS
client acquisition
At RCG, we work hard to find and convince potential clients to buy your products and services. Our team of experts is innovative and always up-to-date with new strategies to help your business acquire new clients, and later prove great results.
Client re-activation, recalls
We have a unique team of experts for this service. Our objective is to focus on ensuring you have a clear client retention strategy as we put effort forward to help you reactivate any non-active clients. Often businesses look to replace non-active clients with new ones. However, the acquisition cost of a new client is way higher than the re-activation of an already pre-existing client. With several re-activation strategies and campaigns, we can mine your preexisting database and increase sales immediately!
Client segmentation
At RCG, based on the objective of the project at hand, we are able to categorize and segment prospective clients into groups of shared characteristics and a variety of factors. This makes it possible for us to target marketing efforts more effectively and improve customer service by providing a customized experience for each group.
Referral program
We help our clients build a referral program with their customers where we include analysis and focus on growing organic growth from database. The referring party may receive credit or other benefits when a new customer is referred to us.
Loyalty program
RCG creates a loyalty program for your company that provides your customers with loyalty rewards for their continued patronage. These rewards come in different forms where our team of experts gets creative to create unique and distinctive ones. This program drives your company to stand out in the market, conquer the competition, and retain customers.
Secret Shopper
RCG’s secret shopper program is often used to get a benchmark understanding of your team’s performance in effort to improve your standards of operation. Our team begins with your ideal objective of service offered, then identifies in parallel where the industry and the public stands, then focuses on targeting specific areas of opportunities your team is capable of overcoming through tailored training workshops.
SALES DEVELOPMENT
AND CLIENT PROGRAMS
Client Acquisition
At RCG, we work hard to find and convince potential clients to buy your products and services. Our team of experts is innovative and always up-to-date with new strategies to help your business acquire new clients, and later prove great results.
Client re-activation | Recalls
We have a unique team of experts for this service. Our objective is to focus on ensuring you have a clear client retention strategy as we put effort forward to help you reactivate any non-active clients. Often businesses look to replace non-active clients with new ones. However, the acquisition cost of a new client is way higher than the re-activation of an already pre-existing client. With several re-activation strategies and campaigns, we can mine your preexisting database and increase sales immediately!
Client Segmentation
At RCG, based on the objective of the project at hand, we are able to categorize and segment prospective clients into groups of shared characteristics and a variety of factors. This makes it possible for us to target marketing efforts more effectively and improve customer service by providing a customized experience for each group.
Referral Program
We help our clients build a referral program with their customers where we include analysis and focus on growing organic growth from database. The referring party may receive credit or other benefits when a new customer is referred to us.
Loyalty Program
RCG creates a loyalty program for your company that provides your customers with loyalty rewards for their continued patronage. These rewards come in different forms where our team of experts gets creative to create unique and distinctive ones. This program drives your company to stand out in the market, conquer the competition, and retain customers.
Secret Shopper
RCG’s secret shopper program is often used to get a benchmark understanding of your team’s performance in effort to improve your standards of operation. Our team begins with your ideal objective of service offered, then identifies in parallel where the industry and the public stands, then focuses on targeting specific areas of opportunities your team is capable of overcoming through tailored training workshops.
Client Acquisition
At RCG, we work hard to find and convince potential clients to buy your products and services. Our team of experts is innovative and always up-to-date with new strategies to help your business acquire new clients, and later prove great results.
Client re-activation | Recalls
We have a unique team of experts for this service. Our objective is to focus on ensuring you have a clear client retention strategy as we put effort forward to help you reactivate any non-active clients. Often businesses look to replace non-active clients with new ones. However, the acquisition cost of a new client is way higher than the re-activation of an already pre-existing client. With several re-activation strategies and campaigns, we can mine your preexisting database and increase sales immediately!
Client Segmentation
At RCG, based on the objective of the project at hand, we are able to categorize and segment prospective clients into groups of shared characteristics and a variety of factors. This makes it possible for us to target marketing efforts more effectively and improve customer service by providing a customized experience for each group.
Referral Program
We help our clients build a referral program with their customers where we include analysis and focus on growing organic growth from database. The referring party may receive credit or other benefits when a new customer is referred to us.
Loyalty Program
RCG creates a loyalty program for your company that provides your customers with loyalty rewards for their continued patronage. These rewards come in different forms where our team of experts gets creative to create unique and distinctive ones. This program drives your company to stand out in the market, conquer the competition, and retain customers.
Secret Shopper
RCG’s secret shopper program is often used to get a benchmark understanding of your team’s performance in effort to improve your standards of operation. Our team begins with your ideal objective of service offered, then identifies in parallel where the industry and the public stands, then focuses on targeting specific areas of opportunities your team is capable of overcoming through tailored training workshops.
